[ Tips ] 一分鐘使用導覽
商品編號： 9-601-037 出版日期： 2000/08/01 作者姓名： Raman, Ananth;Ton, Zeynep 商品類別： Operations management 商品規格： 17p 再版日期： 2003/02/19 地域： 產業： E-commerce;Book publishing;Retail trade 個案年度： 1999 - 1999
商品敘述：
Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it potentially had an opportunity to be the leader in integrating the store with the Internet in a ""bricks and clicks"" model. Allows students to explore the opportunities and pitfalls in pursuing bricks and clicks. Highlights the need for excellence in store execution.
涵蓋領域：
Internet;Inventory management;Service management;Operations & processes;Implementing strategy
相關資料：
Case Teaching Note, (5-606-144), 20p, by Ananth Raman, Zeynep Ton, Zeynep Ton
哪些人也有訂購？